Google cash – Make Money using google
You are on your way to earning thousands right from the comfort of your own home. Upon completing this eBook, you will know how to select Affiliate Programs that will be successful, and how to write Google AdWords that will promote these lucrative Programs.
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Wednesday, November 21, 2007
Monday, November 19, 2007
Step 3. Position the Ad Blocks Properly
The location of the AdSense ads drastically effects the CTR. You don’t want
your ads on the right or left sides of the page (a location often used by new AdSense
publishers). You want them as close to the top and middle of the page as possible.
This is true because the center of a web page is where Internet users have been
conditioned to look for the content. The majority of informational sites layout their pages
with their header across the top of the page, the navigation down the left, the content in
the center and perhaps more navigation or advertising down the right. Anything located
outside of the content box is often overlooked or ignored (there are a few exceptions,
which will be discussed in the AdLinks section a little further down).
This is especially true of people who found the page by using a search engine for
a specific set of keywords. They want the answer to their question or a solution to their
problem only, and are not interested in browsing or anything else.
You want to place one large rectangle ad block just above your content, be that
the top of the center column or on the top of the left hand side of the page. So, for
example, if you have an information website about “widgets”, and you have an article
reviewing the latest “blue widget”, then put one large rectangle ad block just above the
start of the article text (but below the article title).
That is one small change in this version of the ebook that can make a big, big
difference. Putting one large rectangle block below the content title on the page helps
draw the visitor into clicking the ad. Once they’ve read the title of the article, the next
thing they see are the ads, which they immediately associate with the content and are
thereby induced to click–which is exactly what you want!
I was getting great CTR rates before by putting the ads above the title, but after
switching the ads below the title, my CTR rose by 26%! That means that for ever $100
a month I was earning before, I was now earning $126. Not bad for a simple change
like that, is it?
Google now allows you to show 3 ad blocks, and you want to take advantage of
that. The other place you must put an ad block is at the end of the content, right after
the article. If you can get it in above the author’s “About Box” (if there is one), that’s
perfect. The reason is that if the visitor has read the article completely, it is very likely
that they will be interested in ads pertaining to that article. This is especially true of
content which is a review of a product or service. (Just be sure that the article usage
guidelines allow you to put your ads above the author’s About Box if it’s not your own
article).
So the top ad block catches those who are interested in products and services
now, and the bottom ad catches those were wanting some education but are now
convinced that it’s time to look further.
But you get a third ad block to use, and if you aren’t afraid of cluttering your page
with ads (and that is a valid concern for some), you want to take advantage of it. If your
content is long enough, put the third ad block inside the content, and make your content
wrap around it. This way you catch the visitors who get bored with the article. Maybe at
first it held their attention, but they read all they care to read or were convinced early on
and are ready to move on now. Put your ad block about half way into the text of the
content so that you can give those visitors a place to “click away” from your site, a place
that will make you money.
Finally, there’s the AdLink ads. In addition to the three ad blocks, you can place
one set of AdLinks on your page. If your navigation is in the left hand column of your
site, put the 5-link AdLinks block above your navigation in whatever size makes it fit in
well (200 x 90, 180 x 90, 160 x 90 or 120 x 90). That way the AdLinks links actually look
like navigation on your site, and it induces people to click. If your navigation goes
across the top of your page, use the wide AdLinks (728 x 15 or 468 x 15).
Once users are done with the content, if they haven’t already clicked away on
one of your rectangle ad blocks, chances are they are looking for more information, and
so they turn to the navigation on your site to see what else you have to offer. Provide
navigation in the form of Ad Links and you will see your CTR rise. I improved my overall
CTR by 6.5% by using this method. That means that for every $100 dollars a month I
was earning, I was now earning $106.50. Multiply that over many thousands of dollars,
and it’s a real revenue boost. A simple change can make that happen for you as well.
Bottom Line: Place one large rectangle ad block just below the title of your content on
the page, and (if the content is long enough) one large ad block about halfway down the
page (blended with the content), and a final ad block at the bottom of content, just
before the “About the Author” box is there is one. Finally, put AdLinks on the page so
that they look like navigational links.
your ads on the right or left sides of the page (a location often used by new AdSense
publishers). You want them as close to the top and middle of the page as possible.
This is true because the center of a web page is where Internet users have been
conditioned to look for the content. The majority of informational sites layout their pages
with their header across the top of the page, the navigation down the left, the content in
the center and perhaps more navigation or advertising down the right. Anything located
outside of the content box is often overlooked or ignored (there are a few exceptions,
which will be discussed in the AdLinks section a little further down).
This is especially true of people who found the page by using a search engine for
a specific set of keywords. They want the answer to their question or a solution to their
problem only, and are not interested in browsing or anything else.
You want to place one large rectangle ad block just above your content, be that
the top of the center column or on the top of the left hand side of the page. So, for
example, if you have an information website about “widgets”, and you have an article
reviewing the latest “blue widget”, then put one large rectangle ad block just above the
start of the article text (but below the article title).
That is one small change in this version of the ebook that can make a big, big
difference. Putting one large rectangle block below the content title on the page helps
draw the visitor into clicking the ad. Once they’ve read the title of the article, the next
thing they see are the ads, which they immediately associate with the content and are
thereby induced to click–which is exactly what you want!
I was getting great CTR rates before by putting the ads above the title, but after
switching the ads below the title, my CTR rose by 26%! That means that for ever $100
a month I was earning before, I was now earning $126. Not bad for a simple change
like that, is it?
Google now allows you to show 3 ad blocks, and you want to take advantage of
that. The other place you must put an ad block is at the end of the content, right after
the article. If you can get it in above the author’s “About Box” (if there is one), that’s
perfect. The reason is that if the visitor has read the article completely, it is very likely
that they will be interested in ads pertaining to that article. This is especially true of
content which is a review of a product or service. (Just be sure that the article usage
guidelines allow you to put your ads above the author’s About Box if it’s not your own
article).
So the top ad block catches those who are interested in products and services
now, and the bottom ad catches those were wanting some education but are now
convinced that it’s time to look further.
But you get a third ad block to use, and if you aren’t afraid of cluttering your page
with ads (and that is a valid concern for some), you want to take advantage of it. If your
content is long enough, put the third ad block inside the content, and make your content
wrap around it. This way you catch the visitors who get bored with the article. Maybe at
first it held their attention, but they read all they care to read or were convinced early on
and are ready to move on now. Put your ad block about half way into the text of the
content so that you can give those visitors a place to “click away” from your site, a place
that will make you money.
Finally, there’s the AdLink ads. In addition to the three ad blocks, you can place
one set of AdLinks on your page. If your navigation is in the left hand column of your
site, put the 5-link AdLinks block above your navigation in whatever size makes it fit in
well (200 x 90, 180 x 90, 160 x 90 or 120 x 90). That way the AdLinks links actually look
like navigation on your site, and it induces people to click. If your navigation goes
across the top of your page, use the wide AdLinks (728 x 15 or 468 x 15).
Once users are done with the content, if they haven’t already clicked away on
one of your rectangle ad blocks, chances are they are looking for more information, and
so they turn to the navigation on your site to see what else you have to offer. Provide
navigation in the form of Ad Links and you will see your CTR rise. I improved my overall
CTR by 6.5% by using this method. That means that for every $100 dollars a month I
was earning, I was now earning $106.50. Multiply that over many thousands of dollars,
and it’s a real revenue boost. A simple change can make that happen for you as well.
Bottom Line: Place one large rectangle ad block just below the title of your content on
the page, and (if the content is long enough) one large ad block about halfway down the
page (blended with the content), and a final ad block at the bottom of content, just
before the “About the Author” box is there is one. Finally, put AdLinks on the page so
that they look like navigational links.
Step 2. Choose the Best Colors For Your Ad Blocks
Most new AdSense publishers have read that making the border color and the
background of your AdSense ad blocks match the web page on which the ads will
appear will improve your CTR. This is generally true (but not always, as the “Facts and
Figures” section reveals). As a general rule of thumb you will see an increase in CTR
by making your ad background and border colors the same as the background of your
web page.
So, for example, if the background of your pages is white, make the border and
background of your AdSense ads white as well. If your page background is green,
make the border and background of your AdSense ads green. The reason for this is
that it blends the ads in with your site so they don’t scream “Advertisement!” If ads
scream out that they are ads, people will not look at them out of banner blindness. But
if you blend the ads with the page, people will look at them, be interested, and click.
Two additions to the above which you may not already be aware of: 1) The
statistics show that using the “standard” blue link color works best, with one exception
that is covered in the “Facts and Figures” section, and 2) You should make the color of
the advertiser’s url a color that does not stand out on the page (that’s the small domain
name or url that appears below the ad text–not the link url). Both of these steps make
your ads look less like ads, thereby increasing your CTR.
One last tip that will really increase your CTR is to make all of the links in the
content portion of your page except the AdSense ad links a color that is 1) not the
traditional blue link color and 2) that is not as bright and noticeable as the traditional
blue (dark green is a good one).
If you do this you will notice that the AdSense links are very, very easily noticed
on the page, so they catch the attention of your visitors right away. Placed in the
appropriate position on the page, it doesn’t take a rocket-scientist to see why this makes
the ads get clicked a lot more.
However, keep your navigation links the same color as your AdSense ad links,
because you want your AdLinks to blend in and look like site navigation.
Don’t worry if this is a lot to try and visualize–I’ll show you an example page of
exactly how to make everything look a little further in the ebook. Base your page layout
on that example and you can’t lose.
Bottom Line: Make the border and background colors of your ads match the
background color of the web page on which the ads will appear, make the link color the
standard “blue”, and make the advertiser url a color that does not stand out. Finally,
make the other links on your page a color that is not the traditional link color (such as
dark green).
background of your AdSense ad blocks match the web page on which the ads will
appear will improve your CTR. This is generally true (but not always, as the “Facts and
Figures” section reveals). As a general rule of thumb you will see an increase in CTR
by making your ad background and border colors the same as the background of your
web page.
So, for example, if the background of your pages is white, make the border and
background of your AdSense ads white as well. If your page background is green,
make the border and background of your AdSense ads green. The reason for this is
that it blends the ads in with your site so they don’t scream “Advertisement!” If ads
scream out that they are ads, people will not look at them out of banner blindness. But
if you blend the ads with the page, people will look at them, be interested, and click.
Two additions to the above which you may not already be aware of: 1) The
statistics show that using the “standard” blue link color works best, with one exception
that is covered in the “Facts and Figures” section, and 2) You should make the color of
the advertiser’s url a color that does not stand out on the page (that’s the small domain
name or url that appears below the ad text–not the link url). Both of these steps make
your ads look less like ads, thereby increasing your CTR.
One last tip that will really increase your CTR is to make all of the links in the
content portion of your page except the AdSense ad links a color that is 1) not the
traditional blue link color and 2) that is not as bright and noticeable as the traditional
blue (dark green is a good one).
If you do this you will notice that the AdSense links are very, very easily noticed
on the page, so they catch the attention of your visitors right away. Placed in the
appropriate position on the page, it doesn’t take a rocket-scientist to see why this makes
the ads get clicked a lot more.
However, keep your navigation links the same color as your AdSense ad links,
because you want your AdLinks to blend in and look like site navigation.
Don’t worry if this is a lot to try and visualize–I’ll show you an example page of
exactly how to make everything look a little further in the ebook. Base your page layout
on that example and you can’t lose.
Bottom Line: Make the border and background colors of your ads match the
background color of the web page on which the ads will appear, make the link color the
standard “blue”, and make the advertiser url a color that does not stand out. Finally,
make the other links on your page a color that is not the traditional link color (such as
dark green).
Step 1: Use the Best Ad Format
Average CTR by Ad Format
Format CTR
336 x 280 7.46%
300 x 250 5.58%
728 x 90 3.16%
120 x 240 2.99%
160 x 600 2.44%
120 x 600 1.33%
468 x 60 0.53%
The above table makes it very clear which ad format you should be using. The
336 x 280 large rectangle receives the highest click through rate by far. It is followed by
the 300 x 250 small rectangle, and then the CTR really starts to drop off from there.
The reason that these two formats do better than the others depends on which
format you compare them to. The 468 x 60 banner clearly is the worst victim of banner
blindness. Again, “banner blindness” is the fact that most Internet users today are so
used to seeing advertisements that anything appearing in the shape of “tradditional”
web advertising on a page is subconsciously ignored. The 728 x 90 suffers less from
this phenomenon, but it suffers just the same.
The thin and tall formats (120 x 240, 160 x 600 and 120 x 600) get a lower CTR
because they usually don’t fit well anywhere except on the right or left sides of a page.
But the right and left sides of a web page are usually reserved for navigation and
smaller advertisements. The real meat of any web page is in the center of the page.
So while these formats are not bad in themselves, the typical positioning of them gives
them a lower CTR.
Bottom Line: You should be using the 336 x 280 large rectangle format, or if you don’t
have room for that, use the 300 x 250.
Format CTR
336 x 280 7.46%
300 x 250 5.58%
728 x 90 3.16%
120 x 240 2.99%
160 x 600 2.44%
120 x 600 1.33%
468 x 60 0.53%
The above table makes it very clear which ad format you should be using. The
336 x 280 large rectangle receives the highest click through rate by far. It is followed by
the 300 x 250 small rectangle, and then the CTR really starts to drop off from there.
The reason that these two formats do better than the others depends on which
format you compare them to. The 468 x 60 banner clearly is the worst victim of banner
blindness. Again, “banner blindness” is the fact that most Internet users today are so
used to seeing advertisements that anything appearing in the shape of “tradditional”
web advertising on a page is subconsciously ignored. The 728 x 90 suffers less from
this phenomenon, but it suffers just the same.
The thin and tall formats (120 x 240, 160 x 600 and 120 x 600) get a lower CTR
because they usually don’t fit well anywhere except on the right or left sides of a page.
But the right and left sides of a web page are usually reserved for navigation and
smaller advertisements. The real meat of any web page is in the center of the page.
So while these formats are not bad in themselves, the typical positioning of them gives
them a lower CTR.
Bottom Line: You should be using the 336 x 280 large rectangle format, or if you don’t
have room for that, use the 300 x 250.
How to maximum:The Goal: Make Your Ads Look Less Like Ads
The basic goal of this document is to make your AdSense ads look less like ads,
and more like content on your page. It has the second goal of putting the ads exactly
where they need to be to draw the most clicks.
“Wait a minute,” you might say, “isn’t that a little shifty?”
No, it’s not. The AdSense publisher’s problem is that the typical Internet surfer is
plagued by “banner blindness”. People automatically overlook anything that looks like
an advertisement because of being bombarded with ads all the time. It’s not that they
aren’t interested in what the advertiser has to offer. With AdSense you know that they
are interested most of the time, since the ads shown are related to the content of the
page. The fact that the visitor clicks on the ad is an expression of their interest in
whatever that ad has to offer.
What I’ll focus on in this document is not hiding the fact that the links are ads, but
putting the ads on the page in such a way that they are not overlooked by the visitor.
Google makes it very clear that the links are ads by placing their “Ads by Google” link in
the ad block.
Bottom Line: To get more clicks, you’ve got to get your visitors to notice the ads by
putting them in the right place and making them look less like “traditional” web
advertising.
and more like content on your page. It has the second goal of putting the ads exactly
where they need to be to draw the most clicks.
“Wait a minute,” you might say, “isn’t that a little shifty?”
No, it’s not. The AdSense publisher’s problem is that the typical Internet surfer is
plagued by “banner blindness”. People automatically overlook anything that looks like
an advertisement because of being bombarded with ads all the time. It’s not that they
aren’t interested in what the advertiser has to offer. With AdSense you know that they
are interested most of the time, since the ads shown are related to the content of the
page. The fact that the visitor clicks on the ad is an expression of their interest in
whatever that ad has to offer.
What I’ll focus on in this document is not hiding the fact that the links are ads, but
putting the ads on the page in such a way that they are not overlooked by the visitor.
Google makes it very clear that the links are ads by placing their “Ads by Google” link in
the ad block.
Bottom Line: To get more clicks, you’ve got to get your visitors to notice the ads by
putting them in the right place and making them look less like “traditional” web
advertising.
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